The artificial turf market is a dynamic and rapidly growing sector within the global sports and landscaping industries. Artificial turf, also known as synthetic grass or fake grass, is a manufactured surface designed to mimic the appearance and feel of natural grass. It has gained immense popularity in recent years due to its versatility and numerous advantages.
Artificial turf offers several benefits over natural grass, including low maintenance requirements, year-round usability, and enhanced durability. It is widely used in sports fields, including soccer, football, and golf, as well as in residential and commercial landscaping projects. Its ability to withstand heavy foot traffic, harsh weather conditions, and reduced water consumption make it an attractive choice for a wide range of applications.
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Artificial turf market Segmentation:
Artificial Turf Market accounted for US$ 2.9 billion in 2020 and is estimated to be US$ 5.2 billion by 2030 and is anticipated to register a CAGR of 6.1%. The Global Artificial Turf Market is segmented by Material, Application, and Region.
- By Material, Artificial Turf Market is segmented into Polyethylene, Polypropylene, and Polyamides (Nylon).
- By Application, Global Artificial Turf Market is segmented into Contact Sport, Leisure & Landscaping, and Others.
- By Region, the Global Artificial Turf Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Top Key Players are covered in the artificial turf market Report:
- involves Sport Group
- Victoria PLC (Avalon Grass)
- FieldTurf
- CoCreation Grass Corporation
- Global Syn-Turf, Inc.
- ForestGrass
- Controlled Products
- LLC (GrassTex)
- Synlawn Artificial Grass
- The Dow Chemical Company (DOW)
- TigerTurf
- Challenger Industries Inc.
Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, For instance, in 2015, CCGrass has installed six artificial grass football pitches for the Gwangju 2015 Universiade in South Korea. All of them have gained the highest FIFA field certification.
The report’s major contribution is a thorough description of the market data, revenue forecasts, and valuation of the worldwide artificial turf market. As a result, the report’s goal is to give readers useful insights into the market’s competitive landscape. It also highlights the critical company’s expansion tactics used by the top market competitors to strengthen their positions on the world market. Additionally, it keeps in mind revenue and output to provide a picture of the size of the worldwide market.
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IMPACT OF COVID-19 ON artificial turf market-
- Shift in Research Priorities:
- Health and Safety: Research priorities shifted towards understanding consumer attitudes and behaviors related to health and safety. This includes topics like mask-wearing, social distancing, and vaccine acceptance.
- E-commerce and Digital Adoption: The pandemic accelerated the adoption of digital technologies and e-commerce. Market researchers needed to study consumer trends related to online shopping, digital entertainment, and remote work tools.
- Supply Chain and Inventory Management: Understanding the disruptions in supply chains and their impact on consumer goods became crucial. Researchers needed to assess changes in consumer demand and preferences.
- Methodological Changes:
- Remote Research: Traditional in-person data collection methods became challenging due to lockdowns and social distancing measures. Researchers had to adapt by using remote methods such as online surveys, virtual focus groups, and mobile ethnography.
- Big Data and Analytics: The pandemic highlighted the importance of real-time data analysis and predictive modeling. Researchers started using big data analytics to monitor consumer sentiment and behavior.
- Data Quality and Bias Concerns:
- With the shift to remote data collection, researchers faced challenges related to data quality and potential biases in online samples. Efforts were made to address these issues through more sophisticated sampling techniques and data validation.
- Consumer Sentiment and Behavior Tracking:
- Continuous tracking of consumer sentiment and behavior became critical. Researchers developed dashboards and tools to monitor changes in real-time, helping businesses make informed decisions.
- Industry-Specific Impacts:
- Certain industries were disproportionately affected by the pandemic. Market researchers focused on understanding the unique challenges and opportunities in sectors like travel, hospitality, healthcare, and entertainment.
Reasons to purchase of bioethanol market-
- Informed Decision-Making: Market research reports provide valuable insights and data-driven information that enable businesses to make informed and strategic decisions.
- Competitive Analysis: They help in understanding market competition by providing insights into competitor strategies, market share, and strengths and weaknesses.
- Industry Trends: Market research reports identify and analyze industry trends, helping businesses stay ahead of the curve and adapt to changing market conditions.
- Customer Insights: These reports offer insights into customer preferences, behavior, and needs, allowing businesses to tailor their products or services accordingly.
- Risk Mitigation: They assist in assessing market risks and opportunities, helping businesses mitigate potential losses and capitalize on growth prospects.
The artificial turf market report gives answers to the following:
- What is artificial turf market?
- Why is artificial turf market important?
- What are the types of artificial turf market?
- Which category dominates the market as of now?
- What are the primary drivers behind the market’s growth?
- Who are the top players in the market?
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